Lacie Marshall
Founder & CEO
Lacie Marshall is the founder and CEO of Onward Recruiting, where she works with law firms and legal teams across the country to build high-performing teams with intention, clarity, and staying power. With more than two decades in legal recruiting and professional development, Lacie brings a deeply informed, insider perspective to search. One shaped by years spent inside law firms and a constant eye toward how the function must evolve.
Before launching Onward, Lacie held senior recruiting and talent leadership roles within law firms, partnering closely with firm leadership on hiring strategy, attorney development, and long-term workforce planning. That experience fundamentally shapes how she approaches recruiting today: pragmatic and candid, but also innovative. She is known for embracing new technology, rethinking legacy processes, and continuously looking for smarter, more effective ways to elevate the executive recruiting function.
Clients value Lacie for her ability to see patterns early, ask better questions, and give clear, unvarnished guidance when the stakes are high. She challenges assumptions, not just about candidates, but about how search itself should be conducted, and helps firms move beyond outdated hiring models toward approaches that are more strategic, data-informed, and future-ready. Candidates trust her for the same reasons: she is direct, thoughtful, and invested in helping people make smart, forward-looking career decisions.
Lacie founded Onward to create the kind of recruiting partnership she always wanted on the inside: strategic rather than transactional, honest rather than performative, and continuously improving. Her work is defined by precision over volume, relationships over transactions, and a belief that the best hiring decisions are both well-informed and built for what’s next.
OFF THE CLOCK
A few things that have shaped me:
I’m a parent, an adventurer, and someone who’s always been comfortable with a little altitude and a lot of momentum.
Places that changed my perspective:
Solo travel across Southeast Asia. Standing inside King Tut’s tomb in the Valley of the Kings. Glacier trekking in Argentina (with plenty of wine tasting afterward). A four-day hike to Machu Picchu that delivered exactly the humility it promised.
Things I’ve done for fun (or curiosity):
Scuba diving, skydiving, bungee jumping, motorcycle riding (yes, I wiped out—no injuries), and competing in three half-Ironmans plus more races than I can count. I have a high tolerance for discomfort if there’s a good story, or lesson, on the other side.
Unexpected chapters:
I grew up on a small local airport, washing and fueling airplanes before most kids had summer jobs. My dad flew a Stearman biplane and did aerobatics with me in the open cockpit. I’ve also flown in a T-28 training plane, which still ranks high on the “formative experiences” list.
Vegas lore:
There was a year I went to Las Vegas so often, and did so well at the craps table, that I started getting comped suites. It was fun while it lasted.
Competitive streak, revealed:
I’ve played Texas Hold ’Em against law firm leaders and partners and walked away the winner. Repeatedly.
Lifetime obsession:
LEGO. I have a full collection and am relentlessly trying to convert my kid into a fellow enthusiast. It’s working. Slowly.
Always true:
I love travel, great food, good wine, meaningful experiences, and raising a curious human. I don’t scare easily, I learn fast, and I like a life that feels well lived.

