Why Law Firm BD Hires Fail - and What to Do Differently
Business Development & Marketing, Law Firms Charlize Heyman Business Development & Marketing, Law Firms Charlize Heyman

Why Law Firm BD Hires Fail - and What to Do Differently

Law firms have invested more in business development talent over the past decade than at any point in the industry's history. A lot of those hires have not worked out. The failure rate is not a talent supply problem. It is a process problem. This piece covers the five most common BD hiring mistakes at law firms, from writing job descriptions that describe a fantasy candidate to using compensation benchmarks that are no longer competitive, and what a better hiring process actually looks like in practice.

Read More