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What Law Firm BD Programs Get Wrong - And What It Costs in the Lateral Market
Business Development & Marketing, Law Firms Charlize Heyman 6/11/26 Business Development & Marketing, Law Firms Charlize Heyman 6/11/26

What Law Firm BD Programs Get Wrong - And What It Costs in the Lateral Market

Most law firms don't fail at business development because attorneys resist growth. They fail because the systems they build quietly teach attorneys to avoid it. Here is what that looks like from the lateral market side of the conversation.

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